The Do Not Call list has added to the burden of every business that makes sales calls. Your business must keep updated lists of federal, state and in-house do-not-call numbers, develop an in-house plan for complying with Do Not Call rules, train employees thoroughly, and ensure that telemarketers making calls on your behalf comply as well.
With all the rules and regulations, many companies are choosing to hire Do Not Call List services that ensure compliance. With fines for violating Do Not Call rules as high as they are, it's a high-stakes decision-and vital that you pick the right compliance partner. Read on for a list of things you should check when you consider hiring Do Not Call List services or a solution.
The track record. Does the Do Not Call List service you're considering have an established history in the business? Does the Do Not Call List service have a list of references? There are a lot of Do Not Call List services that have entered the business recently without the expertise needed to ensure complete compliance. Be sure your Do Not Call List service has a strong record. A Do Not Call List service with a track record will probably cost more-but not as much as a Do Not Call violation will cost your business.
The expertise. Your Do Not Call List service should have regulatory expertise, and preferably legal counsel, in-house. The Do Not Call List service should also have a full understanding of federal legal issues, state legal issues, and the steps your business needs to take to comply. Most importantly, the Do Not Call List service should have experience in defending their clients' compliance practices in court.
The software. Does your Do Not Call List service have a comprehensive software program? Will the Do Not Call List service's software program integrate well with your company's existing technology? Does the Do Not Call List service provide technical support for its software?
The operation. Does the Do Not Call List service you're considering fully comply with Do Not Call laws in its day-to-day operation? Does the Do Not Call List service's list-management procedure seem above-board and legal? Will the Do Not Call List service's methods and practices stand up to scrutiny?
The customer service. Your Do Not Call List service should have easily-accessible customer service and technical support, available during common business hours. The Do Not Call List service should be willing to help with technical issues. The Do Not Call List service must be easy to reach in case your business faces questioning from federal and state regulators.
With all the regulatory burdens, it's no wonder that many are choosing to hire Do Not Call List services. However, fees for noncompliance are astronomical. If your Do Not Call List service fails, your business could be held accountable. Do a thorough check of any outside Do Not Call List service you're considering-it could make all the difference.
